We're focused on creating tools that make a real difference in health management and overall well-being. To ensure our solutions hit the mark, we teamed up with Eurasanté, a top-notch health and nutrition innovation cluster.

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Research partner:

‍We chose Eurasanté for their stellar reputation in health innovation and their ability to dive deep into market research. Their connections with healthcare professionals provided us with the insights we needed to fine-tune our offerings.

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Methodology:

‍Eurasanté conducted a comprehensive study using both quantitative surveys and qualitative interviews with healthcare professionals who work closely with trans patients. This mixed-method approach ensured we got a full picture of the needs and challenges of our target community.

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Key findings:

1. Patient needs: There's a demand for personalized digital health tools that cater specifically to trans patients. They need solutions that address their unique health concerns and treatment plans.
2. Doctor insights: Healthcare professionals emphasized the need for features like treatment, side effect, and mental health support. They also emphasised on the importance of having reliable resources for patient education and self-management.
3. Challenges: Data privacy and ease of use were highlighted as major concerns. Patients need interfaces that are intuitive and seamlessly fit into their daily lives.
4. Actionable Advice: To boost user adoption, we should prioritize data security, create user-friendly interfaces, and provide comprehensive educational materials to support both patients and healthcare providers.

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Impact:

‍The insights from Eurasanté have been game-changing for us. They've helped us shape and refine Transminder, our flagship mobile app, ensuring it meets the real needs of the trans community. By aligning our features with the feedback from healthcare professionals, we're set to make a significant impact.

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This collaboration has been crucial in guiding our development process, ensuring we create digital health solutions that truly matter. This case study highlights how targeted market research can drive innovation and help us develop impactful health tools for underserved communities.